We've been selling magic over the Internet since 1999, and are one of the longest established Internet magic dealers in the UK. We love what we do, and are proud to retail some of the most innovative and highest quality magic items available, and provide customer service that we believe is second to none. A few examples of feedback can be found on our Customer Comments page.

From small beginnings, our business has grown immensely and we are now the largest internet magic dealer in the UK. This gives us the advantage that we can pass on savings to our customers by purchasing items in large numbers. We are also privileged that more and more top creators and performers of magic are giving us the chance to sell their products exclusively.

We offer the quickest turnaround of orders we can; any orders for in stock items received before 3pm on a weekday will be dispatched the same day. This means in most cases items are received the day after the order is placed.

Countless new products are released every week - rather than stock them all, we try to be selective and only have quality items that we believe offer good value for money to our customers. Much of our business is from repeat customers, and this is something we would not have if our products were not high quality.

We also aim to provide customers with as much information on our items as possible. In addition to images and descriptions, each product has a difficulty level and an area where other customers can post reviews. Many items also have video demonstrations so you can actually see them being performed.

Environmental and social responsibilities are at the heart of our business and we are strongly committed to using only recyclable material for the packaging of the orders we receive. We do not purchase any packaging material that is not recyclable, and use cardboard boxes and Jiffy™ Padded Bags, which can be fully recycled. All packaging on incoming orders from our suppliers is either recycled or reused - nothing is just thrown away.